About Us

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Photo by Michael Kushner Photography.

Red Pelican Creative, LLC was founded by Dana M. Lerner in 2018. Previously, Dana served as Social Media Strategist at Broadway Across America, the foremost presenter of first-class touring musicals and plays in North America, operating in 44 markets. Before that, she was the Business Intelligence Coordinator at BAA.

 

Dana is passionate about using data, paired with innovative and creative ideas, to address the changing needs of fans and audience members in today’s connected marketplace. She enjoys the challenge of distilling complex sets of digital data into actionable insights to drive successful promotional campaigns and influence decision making.

“I take my practical experience in social media management and combine it with a strategic, data-centric approach to help individuals and businesses maximize their reach and drive sales.”

Dana made her Broadway producing debut in 2017 with Indecent (Tony Award Nomination) and was a co-producer on the gender-bending revival of Stephen Sondheim’s Company (Tony Award). Her off-Broadway producing credits include Hundred Days, Far From Canterbury and Application Pending. Dana has also produced concerts, stage readings, and developmental workshops including We Have Apples: In Concert and Songs for the Dead: The Songs of Matthew McCollum, among others.

 

Dana received a BA in Theatre Arts with a minor in Visual Studies from Cornell University in 2014 and an MBA from Columbia Business School in 2023.

“Social media has quickly moved from afterthought to a crucial piece of the marketing mix and Dana gets that. On Indecent, she helped us engage with our fans in a meaningful way that resulted in more followers, more awareness, and more ticket sales.”

 

Tony Award-winning Producer Cody Lassen

“Dana’s insight into social media strategy and her goal-oriented style of work have aided us tremendously in growing our social media presence on Facebook, Twitter, and Instagram. Dana has an acute sense of social media’s power as a tool for marketing and business growth while still maintaining the importance of human connection and conversation on the platform.”

 

Donna DeStefano, SirenSong Entertainment

“Dana’s expertise, creativity, and initiative really helped us understand and utilize social media to promote our show…it felt like a custom fit for us and our needs. Nothing generic about her approach.”

 

Gina Rattan (director) and Jessica Fontana (writer, actor)

“Dana is incredibly smart and deeply passionate. She cannot help but invest 1000% of herself into everything she does, and as a result she works tirelessly to unearth or create every possible opportunity for a client or project’s growth and success (whether or not that opportunity even falls within her job description!). I feel very lucky to have had Dana as a partner and champion for my work.”

 

Erica Rotstein, Theater Producer and Talent Manager

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